>Scanning the multitudes of new books throughout the office, I am struck–again–by the endurance of pink covers on light teen girl fiction. I know this is nothing new; what interests me is the fact that I wrote about this four years ago, and I’m surprised it still works–not the chicklit formula, which is eternal, but that pink remains the go-to color. When does this kind of genre marker stop signaling “Here I am! The kind of book you like!” and start saying “I’ve got your number”? Do girls who like this sort of thing appreciate the code, or do they roll their eyes and read despite it? There was a story in PW some years ago about two African American women in a bookstore laughing about the omnipresence of the word “Sister” in the titles of books marketed to black women, suggesting that the ploy had run its course. Will pink? Ever?
Roger Sutton has been the editor in chief of The Horn Book, Inc, since 1996. He was previously editor of The Bulletin of the Center for Children's Books and a children's and young adult librarian. He received his M.A. in library science from the University of Chicago in 1982 and a B.A. from Pitzer College in 1978. Follow him on Twitter: @RogerReads.