It’s not just George.
Opera Chic led me to Gramophone‘s (my second-favorite magazine in the world) plan to sell CDs and downloads on their site. Gramophone is primarily in the business of reviewing classical music CDs; if they (to employ the British usage!) are also selling them, it raises the question of editorial independence–presumably, a glowing review in the magazine could lead someone to buy the CD under review, which Gramophone will also sell to you for its own profit. See the problem?
I understand the temptation, though–we could probably pick up some change if our online reviews linked to, say, Amazon, but the perception that we were trying to profit from two contradictory impulses wouldn’t be worth it. Plus, I really wouldn’t want to piss off the Children’s Book Shop’s Terri Schmitz. (Neither would you.) The fact that the Horn Book, like all the review journals, solicits ads from publishers is already tricky enough.