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	<title>Comments on: &gt;Blogs and buzz</title>
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	<link>http://www.hbook.com/2009/06/blogs/read-roger/blogs-and-buzz/</link>
	<description>Publications about books for children and young adults</description>
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		<title>By: Anonymous</title>
		<link>http://www.hbook.com/2009/06/blogs/read-roger/blogs-and-buzz/#comment-8300</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Tue, 23 Jun 2009 17:06:54 +0000</pubDate>
		<guid isPermaLink="false">http://nyad1/wp-thb/?p=3322#comment-8300</guid>
		<description>&gt;Hmmmm....from a new publisher&#039;s perspective?  The bookstore needs you to have a wholesaler/distributor,  before they&#039;ll carry it, Baker and Taylor needs you to have book stores lined up before they&#039;ll distribute it-&lt;br /&gt;where does this leave me?  Buzz alley.  Unfortunately,  just the words &quot;create a buzz&quot; gives me the creeps. I&#039;d much rather ask someone in the business if they&#039;d be willing to take a minute to review a book that isn&#039;t on some big hitters list.   Alas, I have been forced to blog, but I have actually found that I have really enjoyed many of the conversations, and learned a lot, so I suppose it&#039;s a good thing. P.S.  I use anonymous because it&#039;s just easier to hit that button and be done with it.  :o)</description>
		<content:encoded><![CDATA[<p>>Hmmmm&#8230;.from a new publisher&#39;s perspective?  The bookstore needs you to have a wholesaler/distributor,  before they&#39;ll carry it, Baker and Taylor needs you to have book stores lined up before they&#39;ll distribute it-<br />where does this leave me?  Buzz alley.  Unfortunately,  just the words &quot;create a buzz&quot; gives me the creeps. I&#39;d much rather ask someone in the business if they&#39;d be willing to take a minute to review a book that isn&#39;t on some big hitters list.   Alas, I have been forced to blog, but I have actually found that I have really enjoyed many of the conversations, and learned a lot, so I suppose it&#39;s a good thing. P.S.  I use anonymous because it&#39;s just easier to hit that button and be done with it.  <img src='http://www.hbook.com/wp-includes/images/smilies/icon_surprised.gif' alt=':o' class='wp-smiley' /> )</p>
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		<title>By: Roger Sutton</title>
		<link>http://www.hbook.com/2009/06/blogs/read-roger/blogs-and-buzz/#comment-8212</link>
		<dc:creator>Roger Sutton</dc:creator>
		<pubDate>Thu, 18 Jun 2009 00:52:32 +0000</pubDate>
		<guid isPermaLink="false">http://nyad1/wp-thb/?p=3322#comment-8212</guid>
		<description>&gt;I think Fuse is great and my annoyance with her party reports is Old News. I still hate &#039;em, she still does &#039;em. I have lots of pet annoyances with blogs I like--who doesn&#039;t?&lt;br /&gt;&lt;br /&gt;I don&#039;t mind anoymous comments except when a) people use them to attack others by name and b) when someone anymous is engaged in a conversation with other commenters and it becomes impossible to follow who is saying what. The first problem is as old as the internet and unsolvable but if people could remember to tell us when they are posting again, in response to somebody else, I would appreciate it.</description>
		<content:encoded><![CDATA[<p>>I think Fuse is great and my annoyance with her party reports is Old News. I still hate &#39;em, she still does &#39;em. I have lots of pet annoyances with blogs I like&#8211;who doesn&#39;t?</p>
<p>I don&#39;t mind anoymous comments except when a) people use them to attack others by name and b) when someone anymous is engaged in a conversation with other commenters and it becomes impossible to follow who is saying what. The first problem is as old as the internet and unsolvable but if people could remember to tell us when they are posting again, in response to somebody else, I would appreciate it.</p>
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		<title>By: Mara</title>
		<link>http://www.hbook.com/2009/06/blogs/read-roger/blogs-and-buzz/#comment-8209</link>
		<dc:creator>Mara</dc:creator>
		<pubDate>Wed, 17 Jun 2009 23:03:52 +0000</pubDate>
		<guid isPermaLink="false">http://nyad1/wp-thb/?p=3322#comment-8209</guid>
		<description>&gt;I&#039;m not bugged by Fuse #8. (Full disclosure: &quot;Not bugged&quot; as in &quot;huge fan, read it every day.&quot;) I guess I see the blog as a wonderful children&#039;s literature gossip column. I&#039;ve never gotten the sense that Betsy Bird is stepping over the line to push publishers&#039; books; she seems very genuine. The &quot;buzz&quot; posts tell me what&#039;s coming down the pipeline, and the review posts tell me what she thinks of the books. She tends to be a bit sunshiney, but she also goes into great detail and reviews many books that journals such as the Horn Book don&#039;t find space for. I appreciate that!</description>
		<content:encoded><![CDATA[<p>>I&#39;m not bugged by Fuse #8. (Full disclosure: &quot;Not bugged&quot; as in &quot;huge fan, read it every day.&quot;) I guess I see the blog as a wonderful children&#39;s literature gossip column. I&#39;ve never gotten the sense that Betsy Bird is stepping over the line to push publishers&#39; books; she seems very genuine. The &quot;buzz&quot; posts tell me what&#39;s coming down the pipeline, and the review posts tell me what she thinks of the books. She tends to be a bit sunshiney, but she also goes into great detail and reviews many books that journals such as the Horn Book don&#39;t find space for. I appreciate that!</p>
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		<title>By: Anonymous</title>
		<link>http://www.hbook.com/2009/06/blogs/read-roger/blogs-and-buzz/#comment-8208</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 17 Jun 2009 22:51:51 +0000</pubDate>
		<guid isPermaLink="false">http://nyad1/wp-thb/?p=3322#comment-8208</guid>
		<description>&gt;And if you look at perhaps the two most interesting pieces of information to come out of this discussion, they&#039;re both attached to anonymous comments (and, to you, Elizabeth!):&lt;br /&gt;&lt;br /&gt;1. The anonymous Penguin writer with the B&amp;N anecdote (thank you for posting that!!)&lt;br /&gt;2. And your response, Elizabeth, to the anonymous person who asked you to clarify your stance on where bloggers stood in the marketing scheme contained some really interesting insights.&lt;br /&gt;&lt;br /&gt;Personally, I&#039;d rather have a string of good, provocative anonymous comments (even if I disagree with them) than a string of &quot;non&quot; comments that seem to  serve more as self-promotion for the poster than really adding anything to the conversation. (Not that we had that this time around necessarily but it does happen.)&lt;br /&gt;&lt;br /&gt;KP</description>
		<content:encoded><![CDATA[<p>>And if you look at perhaps the two most interesting pieces of information to come out of this discussion, they&#39;re both attached to anonymous comments (and, to you, Elizabeth!):</p>
<p>1. The anonymous Penguin writer with the B&amp;N anecdote (thank you for posting that!!)<br />2. And your response, Elizabeth, to the anonymous person who asked you to clarify your stance on where bloggers stood in the marketing scheme contained some really interesting insights.</p>
<p>Personally, I&#39;d rather have a string of good, provocative anonymous comments (even if I disagree with them) than a string of &quot;non&quot; comments that seem to  serve more as self-promotion for the poster than really adding anything to the conversation. (Not that we had that this time around necessarily but it does happen.)</p>
<p>KP</p>
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		<title>By: Anonymous</title>
		<link>http://www.hbook.com/2009/06/blogs/read-roger/blogs-and-buzz/#comment-8207</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 17 Jun 2009 21:40:18 +0000</pubDate>
		<guid isPermaLink="false">http://nyad1/wp-thb/?p=3322#comment-8207</guid>
		<description>&gt;I don&#039;t think it has anything to do with you personally, Elizabeth, as the comments started out anonymously before you chimed in. And there have been plenty of dissenting anonymous comments that had nothing to do with yours.&lt;br /&gt;&lt;br /&gt;I don&#039;t think anyone really needs to go into why people post anonymously or not. We all know the reasons, the pros and cons, the implications about honor and cowardice, the possibilities of conflict of interest, job security, and all that. &lt;br /&gt;&lt;br /&gt;I was actually hoping that we&#039;d hear the opinions of some anonymous marketing people who might feel free to spill the beans about how they regard blogging but no such luck. (Or at least not yet.)&lt;br /&gt;&lt;br /&gt;Do you read Editorial Anonymous? That is an incredibly helpful children&#039;s book blog, largely because the author and many of those who comment do so anonymously and therefore feel the freedom to speak more honestly about their experiences.&lt;br /&gt;&lt;br /&gt;I don&#039;t have the time to do it, but it would be interesting to re-cast this conversation minus the anonymous comments. Not sure it would be so diverse or balanced.&lt;br /&gt;&lt;br /&gt;And because it is a choice available to me and I see nothing wrong with it, I will be posting this anonymously.</description>
		<content:encoded><![CDATA[<p>>I don&#39;t think it has anything to do with you personally, Elizabeth, as the comments started out anonymously before you chimed in. And there have been plenty of dissenting anonymous comments that had nothing to do with yours.</p>
<p>I don&#39;t think anyone really needs to go into why people post anonymously or not. We all know the reasons, the pros and cons, the implications about honor and cowardice, the possibilities of conflict of interest, job security, and all that. </p>
<p>I was actually hoping that we&#39;d hear the opinions of some anonymous marketing people who might feel free to spill the beans about how they regard blogging but no such luck. (Or at least not yet.)</p>
<p>Do you read Editorial Anonymous? That is an incredibly helpful children&#39;s book blog, largely because the author and many of those who comment do so anonymously and therefore feel the freedom to speak more honestly about their experiences.</p>
<p>I don&#39;t have the time to do it, but it would be interesting to re-cast this conversation minus the anonymous comments. Not sure it would be so diverse or balanced.</p>
<p>And because it is a choice available to me and I see nothing wrong with it, I will be posting this anonymously.</p>
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		<title>By: Elizabeth</title>
		<link>http://www.hbook.com/2009/06/blogs/read-roger/blogs-and-buzz/#comment-8205</link>
		<dc:creator>Elizabeth</dc:creator>
		<pubDate>Wed, 17 Jun 2009 20:57:52 +0000</pubDate>
		<guid isPermaLink="false">http://nyad1/wp-thb/?p=3322#comment-8205</guid>
		<description>&gt;Well, several people have told me they didn&#039;t adore Catching Fire.  One critic (not Roger), one agent who got a galley, and one teacher.&lt;br /&gt;&lt;br /&gt;I myself have several criticisms of it, which I have posted on a facebook group I started and that anyone can join called &quot;We&#039;ve read Catching Fire and We Need to Discuss.&quot;  Others have weighed in there on both the pros and the cons of the story.  &lt;br /&gt;&lt;br /&gt;It is germane to this discussion because I am neither a blogger, librarian or critic, but am considered, by Scholastic at least, to be an &quot;industry big mouth.&quot;  I got a galley because the Scholastic publicist rightly predicted that I would really like it and want to talk to other people about it.  &lt;br /&gt;&lt;br /&gt;And back to another anon&#039;s comment about the two paragraphs she changed in her novel so that B+N and would take it.  Yeah, I guess you&#039;re right, that&#039;s editorial feedback.  Frankly I&#039;m so inured to swearing, drug and alchohol use, and graphic sex being commented on negatively by Scholastic clubs and fairs,some library buyers, and many others who order books that I hardly think of that as &quot;editorial&quot; feedback. I&#039;m so conscious of those issues that in certain instances I raise them with authors myself.  (&quot;Using this word may well cause some accounts not to order this book, how do you feel about that?  Should we substitute something else?&quot; or &quot;Do the fairies need to be drunk all the time?  Does that really add to your story, because it will probably cost you some sales.&quot;)  Again, this is only in some cases, and please do not think I am suggesting that we constantly water down books to try to please all of the people all of the time. In these cases we weigh the pros and cons of changing the scene or the language and how it will affect the integrity of the book.   And I&#039;m sure there are people reading this blog who don&#039;t like hearing that.  I don&#039;t really like it myself, and for all I know that buyer didn&#039;t like saying it about the paragraphs in your novel, but I think it&#039;s fair to tell the author what market conditions are.&lt;br /&gt;&lt;br /&gt;What I want to know is, why do the people who disagree with me on this blog never post their names?</description>
		<content:encoded><![CDATA[<p>>Well, several people have told me they didn&#39;t adore Catching Fire.  One critic (not Roger), one agent who got a galley, and one teacher.</p>
<p>I myself have several criticisms of it, which I have posted on a facebook group I started and that anyone can join called &quot;We&#39;ve read Catching Fire and We Need to Discuss.&quot;  Others have weighed in there on both the pros and the cons of the story.  </p>
<p>It is germane to this discussion because I am neither a blogger, librarian or critic, but am considered, by Scholastic at least, to be an &quot;industry big mouth.&quot;  I got a galley because the Scholastic publicist rightly predicted that I would really like it and want to talk to other people about it.  </p>
<p>And back to another anon&#39;s comment about the two paragraphs she changed in her novel so that B+N and would take it.  Yeah, I guess you&#39;re right, that&#39;s editorial feedback.  Frankly I&#39;m so inured to swearing, drug and alchohol use, and graphic sex being commented on negatively by Scholastic clubs and fairs,some library buyers, and many others who order books that I hardly think of that as &quot;editorial&quot; feedback. I&#39;m so conscious of those issues that in certain instances I raise them with authors myself.  (&quot;Using this word may well cause some accounts not to order this book, how do you feel about that?  Should we substitute something else?&quot; or &quot;Do the fairies need to be drunk all the time?  Does that really add to your story, because it will probably cost you some sales.&quot;)  Again, this is only in some cases, and please do not think I am suggesting that we constantly water down books to try to please all of the people all of the time. In these cases we weigh the pros and cons of changing the scene or the language and how it will affect the integrity of the book.   And I&#39;m sure there are people reading this blog who don&#39;t like hearing that.  I don&#39;t really like it myself, and for all I know that buyer didn&#39;t like saying it about the paragraphs in your novel, but I think it&#39;s fair to tell the author what market conditions are.</p>
<p>What I want to know is, why do the people who disagree with me on this blog never post their names?</p>
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		<title>By: Colleen</title>
		<link>http://www.hbook.com/2009/06/blogs/read-roger/blogs-and-buzz/#comment-8201</link>
		<dc:creator>Colleen</dc:creator>
		<pubDate>Wed, 17 Jun 2009 19:11:39 +0000</pubDate>
		<guid isPermaLink="false">http://nyad1/wp-thb/?p=3322#comment-8201</guid>
		<description>&gt;Oh Roger - you don&#039;t have ultimate power? (ha)&lt;br /&gt;&lt;br /&gt;Now we get to the question though - what is &quot;real&quot; (or honest) buzz and what isn&#039;t? Someone could say Catching Fire&#039;s buzz isn&#039;t sincere because the publisher sent out so many ARCs and had them at BEA and all that but when the book is read and everyone loves it and posts that does it shift from pub driven buzz to real buzz at some point? (And I&#039;m just using this book as an example.) As you say, if they didn&#039;t like it at the least you would hear the sound of crickets across the lit blogosphere and at most the sound of &quot;Big Disappointment&quot;.&lt;br /&gt;&lt;br /&gt;As to the catalog mentions - yep, readers like them. It&#039;s about books to watch for and as I generally watch for some pretty offbeat titles, I like to do it. Having said that though, I am happy to say very negative things about books that are retreads of past titles or just sound overwhelming lame. That Candlewick title &quot;Faust&quot; didn&#039;t get any favors from me last month. I wrote negatively about the catalog copy and the cover and won&#039;t be reviewing it. (Lame retread doesn&#039;t even begin to describe how that one sounded.)</description>
		<content:encoded><![CDATA[<p>>Oh Roger &#8211; you don&#39;t have ultimate power? (ha)</p>
<p>Now we get to the question though &#8211; what is &quot;real&quot; (or honest) buzz and what isn&#39;t? Someone could say Catching Fire&#39;s buzz isn&#39;t sincere because the publisher sent out so many ARCs and had them at BEA and all that but when the book is read and everyone loves it and posts that does it shift from pub driven buzz to real buzz at some point? (And I&#39;m just using this book as an example.) As you say, if they didn&#39;t like it at the least you would hear the sound of crickets across the lit blogosphere and at most the sound of &quot;Big Disappointment&quot;.</p>
<p>As to the catalog mentions &#8211; yep, readers like them. It&#39;s about books to watch for and as I generally watch for some pretty offbeat titles, I like to do it. Having said that though, I am happy to say very negative things about books that are retreads of past titles or just sound overwhelming lame. That Candlewick title &quot;Faust&quot; didn&#39;t get any favors from me last month. I wrote negatively about the catalog copy and the cover and won&#39;t be reviewing it. (Lame retread doesn&#39;t even begin to describe how that one sounded.)</p>
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		<title>By: Roger Sutton</title>
		<link>http://www.hbook.com/2009/06/blogs/read-roger/blogs-and-buzz/#comment-8199</link>
		<dc:creator>Roger Sutton</dc:creator>
		<pubDate>Wed, 17 Jun 2009 18:57:15 +0000</pubDate>
		<guid isPermaLink="false">http://nyad1/wp-thb/?p=3322#comment-8199</guid>
		<description>&gt;Colleen--much as I might wish it otherwise, my liking or not liking something has nothing to do with what people are allowed to post (or say, or think)!&lt;br /&gt;&lt;br /&gt;I don&#039;t think refs to a Booklist review or a new Mary Anning book (jeez, children&#039;s books were crawling with her twenty years ago) are at all amiss; what I don&#039;t like is when you go through a single publisher&#039;s catalog and enumerate titles from it that you think sound good. The catalog (not Mary Anning, etc.) is the basis for the post, which is why I think of it as uncritically passing along a publisher&#039;s message. But obviously you have enough readers who find it interesting or useful, so go for it. I only brought it up because you did.&lt;br /&gt;&lt;br /&gt;You mention an important point about buzz--frequently, it is real and generated by true enthusiasts. It was real about The Hunger Games and Harry Potter (the first one) before that. I would never want to shut that down. I just want it to be real. I once served on a book award committee with a member who nominated every single book that publishers had sent her--she thought she was obliged; it was only polite, etc. It&#039;s that kind of thinking I object to.</description>
		<content:encoded><![CDATA[<p>>Colleen&#8211;much as I might wish it otherwise, my liking or not liking something has nothing to do with what people are allowed to post (or say, or think)!</p>
<p>I don&#39;t think refs to a Booklist review or a new Mary Anning book (jeez, children&#39;s books were crawling with her twenty years ago) are at all amiss; what I don&#39;t like is when you go through a single publisher&#39;s catalog and enumerate titles from it that you think sound good. The catalog (not Mary Anning, etc.) is the basis for the post, which is why I think of it as uncritically passing along a publisher&#39;s message. But obviously you have enough readers who find it interesting or useful, so go for it. I only brought it up because you did.</p>
<p>You mention an important point about buzz&#8211;frequently, it is real and generated by true enthusiasts. It was real about The Hunger Games and Harry Potter (the first one) before that. I would never want to shut that down. I just want it to be real. I once served on a book award committee with a member who nominated every single book that publishers had sent her&#8211;she thought she was obliged; it was only polite, etc. It&#39;s that kind of thinking I object to.</p>
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		<title>By: Anonymous</title>
		<link>http://www.hbook.com/2009/06/blogs/read-roger/blogs-and-buzz/#comment-8198</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 17 Jun 2009 18:46:13 +0000</pubDate>
		<guid isPermaLink="false">http://nyad1/wp-thb/?p=3322#comment-8198</guid>
		<description>&gt;BTW, Colleen, just to clarify my point, I&#039;m not seriously suggesting that bloggers who blog about books that interest them in a publisher&#039;s showcase are &quot;bad guys&quot; or are doing anything wrong.  I think I was just trying to get to the point of &quot;mindful blogging&quot; as a practice.  Which many, many people, including you, seem to do.&lt;br /&gt;&lt;br /&gt;Also, since there seems to be a wee bit of buzz building in this thread, I will add that I &lt;i&gt;have&lt;/i&gt; read &lt;i&gt;Catching Fire&lt;/i&gt;, and yes, it really is that good.  The publishers get behind buzz and push it and it can become annoying and overwhelming... empty noise... but it doesn&#039;t mean the book isn&#039;t fantastic.&lt;br /&gt;&lt;br /&gt;~JW</description>
		<content:encoded><![CDATA[<p>>BTW, Colleen, just to clarify my point, I&#39;m not seriously suggesting that bloggers who blog about books that interest them in a publisher&#39;s showcase are &quot;bad guys&quot; or are doing anything wrong.  I think I was just trying to get to the point of &quot;mindful blogging&quot; as a practice.  Which many, many people, including you, seem to do.</p>
<p>Also, since there seems to be a wee bit of buzz building in this thread, I will add that I <i>have</i> read <i>Catching Fire</i>, and yes, it really is that good.  The publishers get behind buzz and push it and it can become annoying and overwhelming&#8230; empty noise&#8230; but it doesn&#39;t mean the book isn&#39;t fantastic.</p>
<p>~JW</p>
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		<title>By: Colleen</title>
		<link>http://www.hbook.com/2009/06/blogs/read-roger/blogs-and-buzz/#comment-8197</link>
		<dc:creator>Colleen</dc:creator>
		<pubDate>Wed, 17 Jun 2009 18:28:57 +0000</pubDate>
		<guid isPermaLink="false">http://nyad1/wp-thb/?p=3322#comment-8197</guid>
		<description>&gt;You&#039;re going to have help me here Roger because I just don&#039;t see it. I read about a book in a catalog that interests me and I post a couple of sentences describing it. The other day I mentioned that Tracy Chevalier has turned in the manuscript of a book on fossil hunter Mary Anning - is that creating buzz for a book that is due out sometime next year? (And please - it&#039;s Mary Anning.) If I write that I&#039;m looking forward to Paul Collins&#039; upcoming book on William Shakespeare&#039;s folios am I creating buzz for the publisher or just acknowledging that, since I have bought and read and enjoyed all of his previous books maybe i just like his work and I&#039;m looking forward to more of it?&lt;br /&gt;&lt;br /&gt;We&#039;re getting dangerously close to people who love books not being allowed to ever write about books.&lt;br /&gt;&lt;br /&gt;And as I said before - these are not books I have bought but books I&#039;ve heard about that interest me. Because I hear about them in a catalog it is wrong to pass the word along that they are coming out in a few months? Or is it wrong when I pass along a Booklist review that makes a book sound appealing? Or is it wrong if I mention a book I&#039;ve read about on author&#039;s website (CHevalier) or in a magazine (like Vanity Fair) or in an interview?&lt;br /&gt;&lt;br /&gt;What is the acceptable source?&lt;br /&gt;&lt;br /&gt;Oh - and as to Catching Fire I have not read the book and likely will not (I did not read the first book) but honestly my take on all this is that it is good. I don&#039;t think anyone is faking that they adore that book.</description>
		<content:encoded><![CDATA[<p>>You&#39;re going to have help me here Roger because I just don&#39;t see it. I read about a book in a catalog that interests me and I post a couple of sentences describing it. The other day I mentioned that Tracy Chevalier has turned in the manuscript of a book on fossil hunter Mary Anning &#8211; is that creating buzz for a book that is due out sometime next year? (And please &#8211; it&#39;s Mary Anning.) If I write that I&#39;m looking forward to Paul Collins&#39; upcoming book on William Shakespeare&#39;s folios am I creating buzz for the publisher or just acknowledging that, since I have bought and read and enjoyed all of his previous books maybe i just like his work and I&#39;m looking forward to more of it?</p>
<p>We&#39;re getting dangerously close to people who love books not being allowed to ever write about books.</p>
<p>And as I said before &#8211; these are not books I have bought but books I&#39;ve heard about that interest me. Because I hear about them in a catalog it is wrong to pass the word along that they are coming out in a few months? Or is it wrong when I pass along a Booklist review that makes a book sound appealing? Or is it wrong if I mention a book I&#39;ve read about on author&#39;s website (CHevalier) or in a magazine (like Vanity Fair) or in an interview?</p>
<p>What is the acceptable source?</p>
<p>Oh &#8211; and as to Catching Fire I have not read the book and likely will not (I did not read the first book) but honestly my take on all this is that it is good. I don&#39;t think anyone is faking that they adore that book.</p>
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