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December 2, 2011 By 4 Comments

Sharp-eyed intern Jamie caught this gem when opening boxes:

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Extreme promotional blurb close-up!

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What do you think—is this an in-office memo? Or is it meta-narrative marketing genius?

 

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Katie Bircher About Katie Bircher

Katie Bircher, assistant editor at The Horn Book, Inc., is a former bookseller and holds an MA in children's literature from Simmons College.

Comments

  1. Roger Sutton Roger Sutton says:
    December 2, 2011 at 12:19 pm

    It’s GOTTA be “Torn between two lovers . . .”

    Reply
  2. J. L. Bell says:
    December 2, 2011 at 12:43 pm

    Insert snarky comment on this situation here.

    Reply
  3. Shoshana says:
    December 2, 2011 at 12:52 pm

    I’d almost buy (and love) the meta-narrative marketing theory if it weren’t for the missing period after “A Civil War.”

    Reply
  4. Nancy Werlin says:
    December 2, 2011 at 4:41 pm

    Yeah, yeah. Go ahead and snerk, you guys. I would too if I weren’t hyper-aware that a similar line could show up by mistake on anybody’s book. Folks in publishing are stretched thin. Also, it’s good to see marketing effort invested on straight-up historical fiction .. . even when it’s *distracted* marketing effort. Le sigh.

    Reply

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