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Sharp-eyed intern Jamie caught this gem when opening boxes:

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Extreme promotional blurb close-up!

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What do you think—is this an in-office memo? Or is it meta-narrative marketing genius?


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Katie Bircher About Katie Bircher

Katie Bircher, assistant editor at The Horn Book, Inc., is a former bookseller and holds an MA in children's literature from Simmons College.


  1. Roger Sutton Roger Sutton says:

    It’s GOTTA be “Torn between two lovers . . .”

  2. Insert snarky comment on this situation here.

  3. I’d almost buy (and love) the meta-narrative marketing theory if it weren’t for the missing period after “A Civil War.”

  4. Yeah, yeah. Go ahead and snerk, you guys. I would too if I weren’t hyper-aware that a similar line could show up by mistake on anybody’s book. Folks in publishing are stretched thin. Also, it’s good to see marketing effort invested on straight-up historical fiction .. . even when it’s *distracted* marketing effort. Le sigh.

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