Clever blog post title here

Sharp-eyed intern Jamie caught this gem when opening boxes:

Extreme promotional blurb close-up!

What do you think—is this an in-office memo? Or is it meta-narrative marketing genius?


Katie Bircher About Katie Bircher

Katie Bircher, assistant editor at The Horn Book, Inc., is a former bookseller and holds an MA in children's literature from Simmons College.

Horn Book at Simmons Colloquium: Transformations
SummerTeen On October 2-3 2015, join an esteemed group of award-winning authors, illustrators, librarians, and other children’s book experts and aficionados in Boston, MA, for a memorable two-day event celebrating the best in children’s and young adult literature. Confirmed speakers include 2015 BOSTON GLOBE HORN–BOOK AWARD recipients Candace Fleming, Marla Frazee, Jon Agee, Gregory Maguire, and Neal Shusterman, plus a special keynote appearance by Susan Cooper.


  1. Roger Sutton Roger Sutton says:

    It’s GOTTA be “Torn between two lovers . . .”

  2. Insert snarky comment on this situation here.

  3. I’d almost buy (and love) the meta-narrative marketing theory if it weren’t for the missing period after “A Civil War.”

  4. Yeah, yeah. Go ahead and snerk, you guys. I would too if I weren’t hyper-aware that a similar line could show up by mistake on anybody’s book. Folks in publishing are stretched thin. Also, it’s good to see marketing effort invested on straight-up historical fiction .. . even when it’s *distracted* marketing effort. Le sigh.

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