Comments on: Give ‘Em Helvetica: Picture Book Type

By: Curiouser and Curiouser: What caught our eyes online this week | Chasing Reference

Fri, 24 Aug 2012 12:13:39 +0000

[...] The font makes all the difference: Exploring font choice in Children’s Picture Books [...]

By: Seymour Simon

Seymour Simon — Mon, 20 Aug 2012 13:47:59 +0000

Sylvia designed many of my books and I always was delighted by the design and the fonts she used. She’s just great!

By: NYC Printing Company

NYC Printing Company — Thu, 16 Aug 2012 18:58:42 +0000

Me and my friend own a high quality printing company in NYC and this would be awesome & cool to share with my co-workers. Looking forward to hearing their opinion

So Long!
Fred Simyon

By: Lolly Robinson

Lolly Robinson — Thu, 16 Aug 2012 15:06:59 +0000

Gosh, you are right. Can you see the egg on my face? What is that on the cover — Gotham Black? I noticed the same mistake in the documentary “Helvetica” — their examples included some type that was not Helvetica but had angled cuts on c, e, s, etc.

By: Thomas Phinney

Thomas Phinney — Thu, 16 Aug 2012 07:35:59 +0000

Funny: the cover of the book “Freight Train” does not in fact show Helvetica at all. Yes, Helvetica is used for the interior text, but not on the cover. Look especially at the letters e, C and s on the cover, versus Helvetica.

By: Sylvia Frezzolini Severance

Sylvia Frezzolini Severance — Wed, 15 Aug 2012 20:16:56 +0000

And most designers would shout: DO NOT TRY TO DESIGN USING MICROSOFT WORD . . . it’s a word processing application. I’ve had to design several newsletters in Word and it’s like pulling teeth.

By: Douglas Florian

Douglas Florian — Wed, 15 Aug 2012 19:40:56 +0000

What’s weird is how some type faces translate strangely when pixilated as a font. Try Futura light in 12 points on a Microsoft Word program, for instance. I believe that’s why the font Arial was invented. Great piece.

By: Preview September/October 2012 Horn Book Magazine — The Horn Book

Preview September/October 2012 Horn Book Magazine — The Horn Book — Wed, 15 Aug 2012 19:07:24 +0000

[...] Sight Reading: Leonard S. Marcus on picture-book fonts. [...]

By: Sylvia Frezzolini Severance

Sylvia Frezzolini Severance — Wed, 15 Aug 2012 18:59:35 +0000

Speaking as a former Children’s Book Art Director, most designers and editors know that type on a page becomes an element of the illustration. When an art sample came in, we chose a font and size that worked with the art. A set of type galleys were handed to the artist so that when they were in sketch stage, they would know just how much room the type would take on a page or spread. No one wanted to see type placed on top of art . . . they had to work in concert with each other. The fun came when artists would cut up the lines of type to play with the illustration, sometimes enlarging or reducing a word for emphasis.

By: What's your favorite font? — The Horn Book

What's your favorite font? — The Horn Book — Wed, 15 Aug 2012 18:53:39 +0000

[...] By Katie Bircher Leave a Comment We’ve just posted Leonard S. Marcus’s article “Give ‘Em Helvetica: Picture Book Type” from the upcoming September/October issue. Since “type is one of the major ingredients [...]