Advertising

Horn Book Magazine | Horn Book Guide | Contact Information

Horn Book Magazine

Closing Dates & Editorial Highlights | Rates | Size Specs
Materials Specs | Classified Ads | Contact Information

Editorial schedule subject to change. Please indicate on your insertion order if ad is intended for issue with specific editorial content. If schedule shifts, we will make every effort to run your ad in the appropriate issue.

Advertising Rates

Rates effective with the January/February 2008 issue of the Magazine.
Contracted rates are based on the frequency of advertising in both the Magazine and the Guide.

Color ads are available only on covers. Add $75 per page for preferred positions and special placement requests. Qualified advertising agencies receive a 15% discount.

Size Specifications

Publication trim size: 6" x 9"
Bleed: 6-1/4" x 9-1/4"  Note: This allows 1/8" to be trimmed from all edges. We recommend that you consider the live area of a bleed ad to be 5-1/4" x 8-1/4", keeping all type within this area and avoiding rules or borders that are 3/8" or less from the edge of the page.
Full page: 5" x 8"  Note: This allows 1/2" of white space between ad and edge of page.
1/2 page vertical: 2-3/8" x 8"
1/2 page horizontal: 5" x 4"
1/4 page: 2-3/8" x 3-7/8"

Materials Specifications

All copy is subject to approval by The Horn Book, Inc. Advertisers will be charged for alterations of materials that do not meet specifications.

Darkest area of halftone should not exceed 80% to allow for dot gain.

Formats (in order of preference)
    • High-resolution PDF
    • EPS with TIFF preview and fonts saved as outlines (details here)
    • 300 ppi grayscale TIFF
Please note that ads created in Adobe InDesign and then saved as PDFs sometimes experience conflicts when placed in Quark. To avoid this, output a postscrpit file and create your PDF using Acrobat Distiller. Please do not use TrueType fonts as they cause conflicts on press.

Submission options
    • E-mail files under 5MB to rsmith@hbook.com.
    • FTP larger files to ftp.client.hbook.com. Contact Lolly Robinson for more information.
Always fax (617-628-0882) or mail a confirming proof for digital submissions.

Questions regarding materials specifications should be directed to Lolly Robinson at 617-628-0225 ext. 226 or lrobinson@hbook.com

Classified Advertising

Use classifieds to advertise antiquarian bookstores or search services, promote events or announce special publishing offers.

Rates: $2.50/word; ten word minimum. Full payment must be received with copy seven weeks prior to publication date. For example, copy and payment for the January/February 2008 issue must be received by November 15, 2007.

Horn Book Guide

Closing dates | Rates | Size specs | Materials specs | Contact Information

Advertising Rates

Rates effective with the Spring 2007 issue of the Guide.

Color ads are available only on covers. Qualified advertising agencies receive a 15% discount.

Size Specifications

Publication Trim Size: 8-1/2" x 11"
Bleed: 8-3/4" x 11-1/4"  Note: This allows 1/8" to be trimmed from all edges. We recommend that you consider the live area of a bleed ad to be 8" x 10-1/2", keeping all type within this area and avoiding rules or borders that are 1/4" or less from the edge of the page.
Full Page: 7-1/2" x 10" Note: This allows 1/2" of white space between ad and edge of page.

Materials Specifications

All copy is subject to approval by The Horn Book, Inc. Advertisers will be charged for alterations of materials that do not meet specifications.

Darkest area of halftone should not exceed 80% to allow for dot gain.

Formats (in order of preference)
    • High-resolution PDF
    • EPS with TIFF preview and fonts saved as outlines (details here)
    • 300 ppi grayscale TIFF
Please note that ads created in Adobe InDesign and then saved as PDFs sometimes experience conflicts when placed in Quark. To avoid this, output a postscrpit file and create your PDF using Acrobat Distiller. Please do not use TrueType fonts as they cause conflicts on press.

Submission options
    • E-mail files under 5MB to rsmith@hbook.com.
    • FTP larger files to ftp.client.hbook.com. Contact Lolly Robinson for more information.
Always fax (617-628-0882) or mail a confirming proof for digital submissions.

Questions regarding materials specifications should be directed to Lolly Robinson at 617-628-0225 ext. 226 or lrobinson@hbook.com

Contact Information

For insertion orders and materials due dates:

Rachel L. Smith
Circulation and Marketing Coordinator
rsmith@hbook.com
617-628-0225 ext. 229

Anne Quirk
Publisher and Marketing Director
aquirk@hbook.com
617-628-0225 ext. 228

For questions on materials and specifications:

Lolly Robinson
Designer and Production Manager
lrobinson@hbook.com
617-628-0225 ext. 226