When Pigs Fly: The Improbable Dream of Bookselling in a Digital Age

Elizabeth and Josie hanging flag

“I’ve always dreamed of opening a bookstore when I retire.” We used to hear this all the time, a shy confession from book-loving customers and tourists delighted to find an independent bookstore tucked away in a small Vermont town. It was the words “when I retire” that made us smile, this cozy perception of bookselling [...]