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>In a perfect world Hawaii Five-O would be the number one show

>I would love to be a Nielsen family, but I have never understood why the TV industry still relies on sampling for data. And apparently they will have to change.

Roger Sutton About Roger Sutton

Roger Sutton has been the editor in chief of The Horn Book, Inc, since 1996. He was previously editor of The Bulletin of the Center for Children's Books and a children's and young adult librarian. He received his M.A. in library science from the University of Chicago in 1982 and a B.A. from Pitzer College in 1978. Follow him on Twitter: @RogerReads.



  1. >It sounds sinister.

  2. Roger Sutton says:

    >Yes! Which is why McGarrett, Chin, Dano and Kono need to investigate! In blazing tropical technicolor!

  3. Charlotte says:

    >My faith in Nielsen went down when we were chosen to be one of their Families. We explained we had no tv, but they came to our house, with flowers, to welcome us to their world anyway, and even when we showed them that our tv was just for dvd playing, they insisted that they needed our input.

  4. Fourth Musketeer says:

    >I was approached to be a Nielsen family too–but when I discovered the amount of work involved, and they don't even pay you, I declined their offer!

  5. >My experience was the same as Charlotte's. This was in the late 70's We showed them a t.v. that was always unplugged and they insisted also that they needed our input. So each week we took out the tv. guide and filled in what we thought people should be watching. And each week we received in the mail a crisp $2.00 bill as payment for our services.

  6. Roger Sutton says:

    >So THAT's how they unloaded the two-dollar bills. Who's got the Sacajawea dollars?

  7. >Are we talking new or old?

    Because if we are talking new, then there will be something involving water, with at least McGarrett having to strip down & swim underwater.

    Then there will be a chase, and catching the bad guys. During which McGarrett will ignore the US Constitution, Bill of Rights, and anything else that could get in his way.

    Man, I love this show.

    I was a Nielsen family for a week, I believe, in the early 90s. Filled out a paper form and got a dollar or two back in the mai; I really don't remember which. I do remember totally lying on the form. Probably why I didn'g advance to an actual machine for my TV.

  8. Roger Sutton says:

    >Liz, I never watched the old show–more of a Dark Shadows and sitcoms kind of kid–even though our two Siamese were named Bookem and Dano. The new show makes me want to move to Hawaii–is the light as glorious as the show makes it seem?

  9. >Now I have the Hawaii Five-O theme stuck in my head. Thanks a lot.

  10. >The Neilsen lady showed up at our house again, this time with an orchid. In our cold, dry, tv-less house, how long will it last?

    She said she'd be back in six months to check with us again. I bet we still won't be watching tv.

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