>When It's Time to Keep Quiet

>In yesterday's Huffington Post, author Leslie Bennetts complains about a New York Times piece, which, using Bennetts' new book The Feminine Mistake as an example, speculated that the sales of hot-button books have been compromised by their authors' endless talk show rounds: readers figure they already have enough of a gist for their purposes. This is a valuable argument, but Bennetts says that the article's real point was to attack her; she also works in a rather impressive amount of self-congratulation and glowing quotes from reviews, which I suspect is her real point.

From my own one skirmish with trade book publication (Hearing Us Out, Little, Brown, 1994) but also from conversation with writer-friends, I'd have to say that Bennetts is exhibiting the classic signs of an author with a new book. It's the best high in the world. But: no amount of attention is enough, no criticism can be taken lightly, the world is divided into two kinds of people: those who have Read My Book and Loved It, and ignorant pigs. Anne Lamott writes funnily about this phenomenon in Bird by Bird: when publication date arrives she expects flowers and candy and congratulations; she practices modestly digging her toe into the dirt in expectation of all the compliments and attention she's about to receive. Nothing happens.

I think it's a completely understandable and forgivable attitude. For so long, your whole world has necessarily been that book and it becomes natural that you believe others will feel the same. It passes, thank God, or we would all be insufferable, but I wish somebody had told Bennetts that no matter how valid her point is (not, in my opinion), now is not the time to complain about being attacked. When the only response you will find truly acceptable is "you are wonderful," you can't win. Don't play.
Roger Sutton
Roger Sutton

Editor Emeritus Roger Sutton was editor in chief of The Horn Book, Inc., from 1996-2021. He was previously editor of The Bulletin of the Center for Children's Books and a children's and young adult librarian. He received his MA in library science from the University of Chicago in 1982 and a BA from Pitzer College in 1978.

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Anonymous

>The average American woman doesn't care anymore what anyone thinks about whether she works, stays home, or jumps in a lake. The conversation ended years ago (at least in the suburbs). We are where we are and we have our own reasons for being there. It matters not what anyone else thinks about it, which is why we don't buy these books.

Posted : May 04, 2007 04:11


Anonymous

>It's all China town, Jake. But i agree with Roger that the way to go is exile, silence and cunning.

Posted : Apr 29, 2007 04:47


Elizabeth

>Oh God, where to begin? I guess I'll just nibble on a few corners of the arguments.

First of all, I do agree that with a book as hyped as The Feminine Mistake, if it fell to the euphemistic "extended list" after only a few weeks (and it's not on the at all list now, less than a month after pub), a publisher would have hoped for better sales. I'm not Yes, Gail is right--publishers pay a lot of attention to early sales of a book, especially when pieces are being written about it in Time magazine, the author is getting on talk shows, etc. Let's face it, that's when a reader is most likely to buy it.

Secondly, I remember Judith Regan on some TV show discussing "the death of book buying" because an article that had been a very hot discussion starter, about women who were postponing parenting and then having trouble conceiving, had bombed when it was turned into a book. Regan argued "What woman wants to read that depressing book? Why would that mean anything about the state of publishing?" I don't have any idea why Ms Bennett's book isn't selling at the level the publisher might hope for--I would think that working Moms would be grateful for the moral support! But I do know that, to the Times' original point, I never read Bob Woodward's book about Deep Throat because I read Woodward's article in the Washington Post when the news of Felt's secret identity broke. The article told about how Woodward first met Mark Felt, how he got a sign (flower pots on the balcony) when he was supposed to have a meeting, what Felt did and did not tell him, etc. By the time I had finished the article, my curiosity was sated.

Posted : Apr 29, 2007 03:47


Anonymous

>I think finally if the sales are disappointing it is because the premise is one that depresses women and they don't want to read about it. After all, many bestsellers become so because people know exactly what they are going to get. Anne Lamott's new book went straight to the top of the list because people knew essays about faith in funny, irreverant smart prose. Like last time. Anyone getting a Judith Krantz knows just what's in there. And even books with quasi startling new points of views to sway our current way of thinking have to say something that people either want to hear or find new and fascinating enough to be worth the cover price. But this book is neither. I would guess. I haven't read it. AHA, you say. But that's just the point. I hear about it and shrug and move on. But we don't do that for every book that comes down the chute. Buzz can help books enormously. But buzz doesnt help all books and that's what really makes an author cry because then there's no hope for that book. Write another.

Posted : Apr 28, 2007 03:11


Roger Sutton

>And now my turn: Bennetts'. Sorry.

Posted : Apr 28, 2007 02:30


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